How can design agencies use Verbal-ID?

Verbal-ID - the cure for fuzzy logic
Hello. My name is Nick Copland. You may already know me as a copywriter with over 12 years' experience helping businesses say what they need to say with clarity and precision. Now I have expanded this approach to create Verbal-ID - a rigorous programme designed to help your clients build a solid basis for communication and to help you produce more effective creative work.

Don't go round in circles?
Many clients are well-prepared for the project in hand, but some lack a clear purpose, focus or agreement on key ideas. As you know, this can easily lead to frustration and confusion, and makes your creative process more complex, less effective ...and less profitable.

Verbal-ID is powerful preparation
My Verbal-ID Programme has been specifically developed to help your clients refine and agree their key business propositions. It helps them distil the big ideas that drive their marketing and corporate communications forward, and creates an accurate picture of their audience. Verbal-ID reminds clients of the importance of creative branding, shows them how smart marketing can work for them, and ensures the work you do for them makes a tangible difference.

Verbal-ID gets everyone rowing in the same direction
Working closely with each client, in groups and individually, I produce a unique Verbal-ID Document that helps cut out inconsistency and confirm consensus. This document delivers inspiring, insightful and verified statements, including vital identity Definitions, the Brand Promise, the Reason to Believe, and a clear, simple Creative Checklist - powerfully foundations for your work, and their success.

Who needs Verbal-ID?
Anyone can benefit from the Verbal-ID Programme, but it works best for clients that are looking for a definite, positive, sustainable boost in their business operations. They might be taking their business on-line, opening new branches, launching new products, driving into new markets or simply growing fast.

When can you benefit from Verbal-ID
You can use Verbal-ID as a 'plug-in' service at the beginning of a new account or branding process, or to consolidate and focus minds prior to a major campaign. I am happy to bill direct or through your books. I exercise 100% confidentiality and can be trusted to work hard to enhance and encourage your relationship with your client.


Lets meet up and chat
It is difficult to convey here how Verbal-ID can ensure an effective, efficient creative process that will benefit their bottom line and yours. Do have a look at my website at www.verbal-id.co.uk , but if you want to get in touch to arrange a quick, informative meeting, I'd be happy to come to see you whenever it is convenient.